Lead magnet and gated content guides

Practical guides from the Gatedleads team on creating lead magnets, gating content and building an owned audience.

September 15, 2026

The State of Gated Content & Lead Magnets in 2026

NetLine's data shows demand for gated B2B content up 83.8% since 2020, but registrations fell 8.6% in 2025 as AI search started answering more questions before a click was needed. Here's what the conversion, form-length, and AI-search data actually says about what to gate in 2026.

Read more