Templates
Lead magnet templates
Twelve starting points, each built for one kind of lead magnet and filled with real example content. Pick the closest one, change the words, and publish.
01
Checklist
Break a process into steps people tick off as they go, like a launch, an onboarding or a monthly review. Suits consultants, product teams and anyone who gets asked how they do it.
Minimal style · Space Grotesk
Use this templateChecklist
The pre-launch checklist we run before every release
02
Cheat sheet
A one-page reference someone keeps open while they work: rules of thumb, formulas, the lines that work. Good for trainers, freelancers and specialists with a lot of know-how in their heads.
Neubrutalist style · Space Mono
Use this templateCheat sheet
Cold email, line by line
03
Swipe file
A collection of real examples people can copy and adapt, like subject lines, ads or hooks. Works well for copywriters, marketers and agencies with a library of proven wins.
Soft depth style · Bebas Neue
Use this templateSwipe file
30 subject lines that beat our control
04
Email script pack
Fill-in-the-blank emails for one sequence, such as a winback, a follow-up or a cold outreach run. Made for sales teams, coaches and SaaS founders who have tested what gets replies.
Gradient style · Manrope
Use this templateScripts
The 5-email winback sequence
05
Template pack
A set of reusable files people download and fill in, laid out as tiles: calendars, trackers, briefs. Suits operators, agencies and educators who already run their work from templates.
Soft depth style · Outfit
Use this templateTemplates
The content calendar template, three ways
06
Ebook or guide
A longer read where the opening chapters are free and the rest sits behind the form. Best for founders, consultants and authors with a point of view worth a few thousand words.
Glass style · Bricolage Grotesque
Use this templateGuide
Positioning for people who hate positioning
07
Case study
One customer, one result and the steps that got there. Suits agencies, B2B services and SaaS teams selling to buyers who want proof before they book a call.
Editorial style · Newsreader
Use this templateCase study
How Meridian cut onboarding from 3 weeks to 4 days
08
Industry report
Original data, survey results or benchmarks for your market. Good for research-led companies, agencies and associations that want to be the source everyone else quotes.
Editorial style · Source Serif 4
Use this template2026 report
The 2026 State of Lead Magnets report
09
Pricing guide
How to price one specific thing, with the numbers worked through. Made for freelancers, consultants and service businesses who keep getting asked what to charge.
Brand immersive style · Sora
Use this templatePricing guide
How to price a productized service
10
Comparison guide
An honest side-by-side of the options in a category, laid out as a grid. Suits reviewers, consultants and tool makers helping buyers choose between products.
Minimal style · IBM Plex Mono
Use this templateComparison
Notion vs Airtable vs a spreadsheet for a small-team CRM
11
Webinar replay
A recorded session with a short summary up front and the video behind the form. For anyone who runs workshops or webinars and wants the recording to keep bringing in leads.
Gradient mesh style · Space Grotesk
Use this templateReplay
Workshop replay: build a lead magnet in 30 minutes
12
Audit or worksheet
A self-assessment people fill in and score, so they can see where they stand. Works for coaches, consultants and agencies whose paid work starts where the audit ends.
Grain style · JetBrains Mono
Use this templateWorksheet
The 12-point website conversion audit
Not sure which one fits?
Start with any of them. You can apply a different template, style or font to your page later in the editor.
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