| Leadpages | Landing page builder | Marketing teams running several campaigns across several pages | One well-built gated lead magnet page is the actual job. |
|---|
| Unbounce | Paid-traffic landing pages | Paid traffic, with deep A/B testing and AI copy tools | The job is one gated lead magnet page, live quickly. |
|---|
| OptinMonster | Popup tool | Popups, exit intent and targeting on a site with real traffic | Your lead magnet does not have a home yet, or you would rather skip popups. |
|---|
| Mailchimp | Email platform | Sending campaigns, automations and newsletters to a list | You want a gated page that feeds Mailchimp over Zapier. |
|---|
| Beacon | Lead magnet tool | Designing ebooks, checklists and workbooks as documents | You want the content, the gate and the lead form on one live page. |
|---|