The book launch checklist
Checklist for authors
For authors and ebook sellers who want a launch that keeps selling after the first week.
Cheat sheet
Book description formulas
How to use this cheat sheet
Offer this to authors who find the description harder than the book. It gives them a structure to start from and a quick way to tighten it.
What is inside
The opening lineThe question. Open with the question your book answers.
Formulas by typeNovel
Words to cutGripping, page turner, unputdownable. Let the reader decide.
Shape it for a phoneThe hook, on its own.
Three title ideas for your own version
Book description formulas
How to write a book description
Book blurb cheat sheet for authors
Where to promote it
Author communitiesXLinkedInnewsletters
How long should a book description be?
Most work best at around one hundred and fifty to two hundred and fifty words, with a short first line that works on its own.
Make this cheat sheet your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
More for authors
The same audience, 9 other formats.
Reader email templates
Email scripts for authors
For authors who have readers on a list but rarely write to them.
Sell your book after launch week: a guide
Guide for authors
For authors and ebook sellers whose sales spike at launch and then fade.
The author media kit template pack
Template pack for authors
For authors who want more interviews, guest spots and partnerships.
Bookshop and library notes swipe file
Swipe file for authors
For authors who want to see their book in a local shop or library and are unsure how to ask.
Buyer's guide to choosing a book editor
Buyer's guide for authors
For authors who want to hire an editor or a publishing service without being overcharged or misled.
Kindle exclusive or wide decision guide
Decision guide for authors
For authors who sell ebooks and are unsure whether to keep them with one shop or sell them in many.
Author website mistakes list
Mistakes list for authors
For authors who have a website and are not sure why visitors leave without buying or joining the list.
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Roadmap for authors
For authors who have typed the end and do not know what to do with the draft next.
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Pick one, change the words, publish.
Free to start. No credit card.