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Cheat sheet

Valuation terms, in plain English

How to use this cheat sheet

Put this on your valuation page or share it in your first reply to an enquiry. Owners who understand the words stay in the conversation.

What is inside

Words about profitTurnover. Money coming in from sales, before any costs.
Words about priceMultiple. The number profit is multiplied by to reach a price.
Words about how a deal is builtShare sale. The buyer takes over the company and everything in it, including its history.
Words about the processNon disclosure agreement. A signed promise from a buyer to keep your details confidential before they see them.
What a buyer is really askingNormalised profit
Read an offer in five stepsPrice: Is it the headline figure or what you actually receive?

Three title ideas for your own version

Valuation terms, in plain English
A glossary for business owners selling up
What the words in an offer mean

Where to promote it

LinkedInaccountants and solicitors who refer ownersyour valuation pagea link in your first reply to an enquiry

Why give owners a plain English list of valuation terms?

Owners who do not know the words lose confidence in a sale. A list they can keep shows you explain things clearly and makes the first conversation easier.

Make this cheat sheet your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.

Use this template

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