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Buyer's guide

How to choose a business broker

How to use this buyer's guide

Put this on your website or give it out with your fees page. Owners comparing brokers get a fair way to choose, and you start the conversation.

What is inside

What to compareFee
Questions to ask every brokerAsk how they find buyers: Do they use a list, advertise or approach buyers directly?
Fee structuresBrokers charge in different ways.
What the agreement should sayThe fee: The rate, what it applies to and when it is due.
Before you signRead the whole document, even if it is long.

Three title ideas for your own version

How to choose a business broker
What to compare before you hire a broker
The plain guide to choosing a business broker

Where to promote it

Your websiteyour fees pageaccountants who refer ownersa link in your email signature

Why would a broker publish a guide to choosing a broker?

Owners compare brokers anyway. A fair guide shows you are sure of your terms and brings you the clients who value clear fees.

Make this buyer's guide your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

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