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Buyer's guide

Leadership coaching worth paying for

How to use this buyer's guide

Put this on your website or send it with your first reply to an enquiry. People comparing coaches get a fair way to choose, and you start the conversation.

What is inside

How to compareOne or two sentences on what should be different in six months.
Questions to ask on a first callAsk about their approach: How would you work with someone in my position, and what would I do between sessions?
What credentials tell youAccreditation shows that a coach has trained and logged practice hours against a published standard.
Fees and what they coverCoaching is usually priced per session or as a package over several months.
When someone else is payingOften an employer pays and the client is a manager.
If the match is wrongChemistry is hard to judge in one call.

Three title ideas for your own version

How to choose a leadership coach
What to ask before you hire a coach
The buyer's guide to executive coaching

Where to promote it

Your websiteLinkedIn postsHR and learning newslettersthe reply to a first enquiry

Why would a coach publish a guide to choosing a coach?

Buyers compare coaches anyway. A fair guide shows that you are sure of your method and attracts people who value clear terms.

Make this buyer's guide your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

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