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Buyer's guide

How to choose a consultant

How to use this buyer's guide

Put this on your services page or send it with a proposal. Buyers comparing consultants get a fair way to choose, and you start the conversation.

What is inside

What to compareRelevant experience
Questions to ask every consultantAsk what they need from you: What access, time and decisions will you require, and by when?
How consultants chargeThere are three common ways to pay.
What a good proposal containsThe problem in your words: It should show the consultant listened.
Taking up referencesAsk about the problem. Was it similar to yours?
What the contract should coverAsk a solicitor to read anything large.

Three title ideas for your own version

How to choose a consultant
What to compare before you hire a consultant
The buyer's guide to hiring a consultant

Where to promote it

Your proposal packyour websitenetworking eventsa link in your email signature

Why would a consultant publish a guide to choosing a consultant?

Buyers compare options anyway. A fair guide shows you are confident in your answers, and it attracts clients who value clarity over a low day rate.

Make this buyer's guide your own

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