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Buyer's guide

Choosing a marketing agency

How to use this buyer's guide

Put this on your website or send it with a proposal. Owners comparing agencies get a fair way to choose, and you start the conversation.

What is inside

What to compareRelevant work
Questions to ask every agencyAsk what they need from you: What access, time and decisions will you require?
How agencies chargeThere are three common ways to pay.
Reading a case studyLook for the goal, the plan and the result, in that order.
What the contract should coverThe work. What will be delivered and by when.

Three title ideas for your own version

How to choose a marketing agency
What to compare before you hire an agency
The plain guide to choosing a marketing agency

Where to promote it

Your websiteyour proposal packnetworking eventsa link in your email signature

Why would an agency publish a guide to choosing an agency?

Owners compare agencies anyway. A fair guide shows you are confident in your terms and attracts the clients who value clarity over the lowest fee.

Make this buyer's guide your own

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