How to use this checklist
Share this with agencies that want to look careful and organised. Everyone has a story about a broken link at launch.
What is inside
- The brief and approvalsBrief signed off: the client has approved the goal, the audience and the offer in writing.
- The message and creativeRight offer: the offer, price and dates match the brief exactly.
- The links and trackingEvery link works: click each one in every ad, email and page, on the live version.
- Audience, budget and scheduleTargeting matches: location, language, age range and exclusions match the approved plan.
- Launch dayPause plan: you know how to pause every part in under a minute, and who is allowed to.
- After launchCheck at one hour: ads are approved and running, spend has started and no errors show.
- Who checks whatCopy and names
- What happens after you go livecheck that ads are approved and spend has started.
Three title ideas for your own version
- The campaign launch checklist
- Before it goes live
- Agency launch day checklist
Where to promote it
- agency communities
- newsletters
What should an agency check before a campaign goes live?
The offer and audience, spelling and names, every link and the tracking, budget and dates, written approvals and a check an hour after launch.
Make this checklist your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Use this templateBuilt with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.