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Checklist

The campaign launch checklist

How to use this checklist

Share this with agencies that want to look careful and organised. Everyone has a story about a broken link at launch.

What is inside

The brief and approvalsBrief signed off: The client has approved the goal, the audience and the offer in writing.
The message and creativeRight offer: The offer, price and dates match the brief exactly.
The links and trackingEvery link works: Click each one in every ad, email and page, on the live version.
Audience, budget and scheduleTargeting matches: Location, language, age range and exclusions match the approved plan.
Launch dayPause plan: You know how to pause every part in under a minute, and who is allowed to.
After launchCheck at one hour: Ads are approved and running, spend has started and no errors show.
Who checks whatCopy and names
What happens after you go liveCheck that ads are approved and spend has started.

Three title ideas for your own version

The campaign launch checklist
Before it goes live
Agency launch day checklist

Where to promote it

LinkedInagency communitiesnewsletters

What should an agency check before a campaign goes live?

The offer and audience, spelling and names, every link and the tracking, budget and dates, written approvals and a check an hour after launch.

Make this checklist your own

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