Monthly client report template
Template pack for marketing agencies
For freelancers and tools that want agency owners on their list.
Decision guide
Retainer, project or performance fee
How to use this decision guide
Share this on LinkedIn or send it before a proposal. Owners who have not picked a fee model get clear tests and a fair view.
What is inside
The models side by sideWhat you pay
Questions to answer firstIs the work ongoing: Marketing that must run all year points to a retainer.
Tests that point to a retainerYou need steady activity: Content, social and search work build over months.
Tests that point to a projectThe job has an end: A website, a rebrand or a launch.
Tests that point to a performance feeResults can be measured: Sales or qualified leads, not clicks.
Starting with one and moving to anotherMany clients begin with a fixed project to test the relationship, then move to a retainer for continuing work.
Three title ideas for your own version
Retainer, project or performance fee
How to pay a marketing agency
Choosing the right fee model for your marketing
Where to promote it
Your websiteLinkedIn postsnetworking eventsa link in your proposal pack
Why give owners a guide to fee models?
The payment model decides how much both sides care about results. A fair guide with clear tests builds trust before a proposal is written.
Make this decision guide your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
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Pick one, change the words, publish.
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