LinkedIn post checklist for creators and ghostwriters
Checklist for linkedIn creators and ghostwriters
For LinkedIn creators and ghostwriters who want other writers and founders building a presence on their list.
Decision guide
Post as yourself or the company
How to use this decision guide
Share this on LinkedIn or send it in reply to a founder who asks where to start. A business that has not decided gets an honest view.
What is inside
The two routes side by sideWho people hear from
Quick answers
Tests that point to a personal profileYour business sells on trust in a person: Clients buy from the founder or the expert.
Tests that point to a company pageYou are hiring: Candidates look at the page for jobs and the look of the business.
A mixed approachMany businesses use the page for company news and the profiles for the conversations.
Questions to answer firstIs it a person or the business?
Three title ideas for your own version
Personal profile or company page
Who should post for your business on LinkedIn
Founder posts or company posts
Where to promote it
LinkedIn postsfounder communitiesyour websitethe first reply to a new enquiry
Why give founders a guide to this choice?
Businesses often put their effort in the wrong place. An honest guide helps them choose and brings you a clearer brief.
Make this decision guide your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
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Pick one, change the words, publish.
Free to start. No credit card.