Product launch checklist
Checklist for software companies
For anyone who sells to software companies and wants founders and product teams on their list.
Decision guide
Free trial, freemium or demo
How to use this decision guide
Share this on LinkedIn or send it with a first reply to a founder planning a launch. It gives an honest view they can use.
What is inside
The routes side by sideTime to value
Questions to answer firstHow soon does a new user see value: If it takes minutes, a trial or free plan fits.
Tests that point to a free trialSetup is short: A new user can reach value within a day.
Tests that point to freemiumUsers bring in others: A free plan spreads the product.
Tests that point to a demoThe product needs setup: Data, people and rules must be arranged.
When you need a mixMany companies offer a self serve trial for small teams and a demo for larger ones.
Three title ideas for your own version
Free trial, freemium or demo
How should customers try your software
Choosing a way for people to start
Where to promote it
Product communitiesfounder newslettersLinkedIna link in your go to market notes
Why give founders a guide to this choice?
Founders often copy the way a larger company sells and find it does not fit. An honest guide helps them choose and brings you a clearer brief.
Make this decision guide your own
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Pick one, change the words, publish.
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