Product launch checklist
Checklist for software companies
For anyone who sells to software companies and wants founders and product teams on their list.
Email scripts
Trial emails that get used
How to use this email pack
Use this pack as a lead magnet for founders and growth teams who run trials. Each message is short, tied to what the user did and easy to edit.
What is inside
The welcomeYour first step in [product].
The first resultDid you get to [result]?
A short story from a customerHow [customer type] uses [feature].
When they get stuckCan I help you get started?
A feature they have not triedOne more thing worth trying.
Halfway through the trialHalfway through: how is it going?
Two days before it endsYour trial ends on [date].
The last dayLast day of your trial.
Three title ideas for your own version
Trial emails that get used
Free trial email sequence for software
Nine messages for every day of a trial
Where to promote it
Product communitiesfounder newslettersLinkedIngrowth and lifecycle groups
Why give teams a set of trial emails?
Most trial users never return after the first session, and a good message at the right moment is the cheapest way to bring them back.
Make this email pack your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
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Pick one, change the words, publish.
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