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Email scripts

Client emails for every stage

How to use this email pack

Use this pack as a lead magnet for agency owners who write the same difficult messages again and again. Each is short, honest and easy to edit.

What is inside

Asking for access and detailsWhat we need to start your campaign.
Agreeing the list and the copyYour list and draft messages for approval.
The first week updateWeek one on your campaign.
A quiet weekA quieter week and what we are changing.
Pausing a campaignWe have paused your campaign.
Handing over a good replyA reply for you from [company].
The monthly reviewYour monthly review.
Ending the work wellWrapping up your campaigns.

Three title ideas for your own version

Client emails for every stage
Email templates for cold email agencies
The messages every outbound agency writes

Where to promote it

LinkedInagency founder groupsa link in your proposal

What makes a good client email from an agency?

It states the numbers plainly, says what you will change and promises no result. These templates follow that pattern.

Make this email pack your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.

Use this template

More for cold email agencies

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Campaign launch checklist

Checklist for cold email agencies

For agency owners who want clients and prospects to see that campaigns are launched with care.

Cold email terms cheat sheet

Cheat sheet for cold email agencies

For agency owners who want clients to understand their reports and trust what they read.

Prospect list guide

Guide for cold email agencies

For agency owners who want clients to see that the list behind a campaign is built with care.

Campaign brief template

Template pack for cold email agencies

For agency owners who want every campaign to start from the same clear brief.

Prospect reply swipe file

Swipe file for cold email agencies

For agency owners who want their clients' replies handled politely and promptly.

Campaign set up mistakes list

Mistakes list for cold email agencies

For agency owners who want clients to see the cost of a careless set up.

First ninety days roadmap

Roadmap for cold email agencies

For agency owners who want new clients to know what to expect from the first three months.

More email scripts

The same format, written for 51 other niches.

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For anyone who sells to estate agencies and wants agents on their list.

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For anyone who sells to freelancers and wants them on their list.

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For anyone who serves course creators and wants them on their list before launch.

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For authors who have readers on a list but rarely write to them.

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For money educators, coaches and creators who want other educators and newsletter writers learning from them.

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For health and wellness coaches who want other coaches, or new coaches building a practice, on their list.

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For leadership coaches who want newer coaches and internal coaches on their list.

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For sales coaches and trainers who want salespeople who stall after the first meeting on their list.

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Email scripts for IT consultants

For IT consultants and managed service providers who want other IT providers and in house IT managers on their list.

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Email scripts for mortgage and insurance brokers

For mortgage and insurance brokers who want other brokers and newer advisers on their list.

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For small law firms who want other small firms and sole practitioners on their list.

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Email scripts for speakers and trainers

For speakers and trainers who want newer speakers building a speaking business on their list.

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Email scripts for life coaches

For life coaches who want newer coaches building a practice on their list.

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Email scripts for therapists and counsellors

For therapists and counsellors who want newly qualified practitioners setting up in private practice on their list.

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Email scripts for tutors and education consultants

For tutors and education consultants who want newer tutors building a tutoring business on their list.

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Email scripts for wedding planners

For wedding planners who want newer planners building a business on their list.

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Email scripts for pension advisers

For pension advisers who want to keep first conversations from fading out.

Emails to business owners

Email scripts for business brokers and M&A advisers

For anyone who sells to business brokers and M&A advisers and wants them on their list.

Free trial email templates

Email scripts for software companies

For anyone who sells to software companies and wants founders and growth teams on their list.

Landlord email scripts

Email scripts for letting agents and property managers

For letting agents who want landlords to see a clear, calm way of keeping them informed.

Project emails

Email scripts for real estate flippers

For property flippers who want newcomers and partners to manage trades and agents without friction.

Client email scripts

Email scripts for home builders and renovators

For anyone who sells to builders and renovators and wants them on their list.

Garden enquiry email scripts

Email scripts for landscapers and garden designers

For garden designers and landscapers who lose enquiries between the first message and the booked job.

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Email scripts for AI automation agencies

For automation agencies that want a clear, calm paper trail with every client.

Patient email templates

Email scripts for cosmetic and aesthetic clinics

For clinics who want to answer enquiries clearly, keep within advertising rules and never press anyone to book.

Patient email templates

Email scripts for physical therapists

For anyone who runs a physiotherapy clinic and wants clear, kind messages for patients.

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For nutritionists and dietitians who lose clients after the first or second appointment.

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Email scripts for parenting, sleep and family coaches

For sleep and family coaches who want replies that sound warm and clear to tired parents.

Refit client emails

Email scripts for kitchen and bathroom remodellers

For kitchen and bathroom fitters who want clients to stay calm through a refit and recommend them afterwards.

Pick one, change the words, publish.

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