Product launch checklist
Checklist for software companies
For anyone who sells to software companies and wants founders and product teams on their list.
Swipe file
Incident messages customers trust
How to use this swipe file
Give this to support leads and engineers before they need it. Wording that is ready before an outage protects the trust the product has earned.
What is inside
The first notice
The updateKeep updates short and regular.
The fix
The apology and the explanationSay sorry once. Then say what happened.
When a customer is badly affectedCheck the terms.
Three title ideas for your own version
Incident messages customers trust
What to say when your software goes down
Outage wording you can copy
Where to promote it
Product communitiesfounder newslettersLinkedInsupport and engineering groups
Why give teams wording for incidents?
When something breaks, customers judge a company by the first message. Clear wording, ready in advance, keeps the team calm and the customer informed.
Make this swipe file your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
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Free to start. No credit card.