Sale readiness checklist
Checklist for business brokers and M&A advisers
For business brokers and advisers who want owners thinking of selling on their list.
Swipe file
Answers to tough buyer questions
How to use this swipe file
Give this to owners before their first buyer meeting. Owners who have rehearsed honest answers keep a buyer's trust.
What is inside
Why are you selling
Can it run without youBe honest about what you do.
Why profit fellName one real cause. It must be true.
Will your customers stay
When a buyer asks for a lower priceNever reply in the moment.
Three title ideas for your own version
Answers to tough buyer questions
What to say when a buyer asks why you are selling
Honest answers an owner can rehearse
Where to promote it
Your client onboarding packLinkedIn posts for ownersthe first reply to a new clienta link in your readiness checklist
Why give owners wording for hard questions?
One stumbled answer can cost a buyer's trust. Honest wording prepared in advance protects the sale and shows you prepare clients well.
Make this swipe file your own
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