Plain English glossary of product terms
Cheat sheet for software companies
For anyone who sells to software companies and wants founders, product managers and buyers on their list.
Checklist
The product launch checklist
How to use this checklist
Share this with founders a few weeks before a release. A team that finds the gaps early comes to you for the next one.
What is inside
Before launch weekSign up works end to end: Create a fresh account on a clean browser and phone, and confirm the welcome message arrives.
Launch weekFreeze the build: Agree a cut off time after which only fixes go in.
Launch dayWatch the sign up funnel: Check numbers hourly, not at the end of the day.
After launchReply to everyone: Thank early users by name and answer what they asked.
The final readiness checkFirst result: A new user can sign up, finish setup and reach a first result without help.
The seven days around launchRun the sign up test again and freeze the build.
Three title ideas for your own version
The product launch checklist
Launch checklist for a software product
Get a release out without a scramble
Where to promote it
Product communitiesfounder newslettersLinkedInstartup groups
Why give product teams a launch checklist?
Launches usually slip on small things such as a broken sign up or a pricing page that is not live. A short checklist shows you know the edges and brings the team to you.
Make this checklist your own
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