Discovery call checklist
Checklist for sales coaches
For sales coaches and trainers who want salespeople and founders who sell on their list.
Decision guide
Hire a seller or keep selling
How to use this decision guide
Share this on LinkedIn or send it with a first reply to a founder. A founder who is tired of selling gets an honest view.
What is inside
The routes side by sideCost
Questions to answer firstCan you describe who buys: A clear customer is easier to hand over.
Tests that point to keeping sellingYou have closed few deals: Early sales teach you what the product is really for.
Tests that point to a hireDeals follow a pattern: The same questions, objections and steps appear.
When you need a middle routeMany founders write down the process first, then bring in a coach or a part time seller to test it, and hire fully once it works.
Three title ideas for your own version
Hire a seller or keep selling
When should a founder hire a salesperson
Founder led sales or a first sales hire
Where to promote it
LinkedIn posts for foundersfounder groupsyour websitea link in your first reply to a new enquiry
Why give founders a guide to this choice?
Founders often hire too early or leave it too late. An honest guide helps them decide and brings you a better brief.
Make this decision guide your own
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Pick one, change the words, publish.
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