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Cheat sheet

Handling sales objections

How to use this cheat sheet

Share it with sales teams before a busy quarter. It is useful on the next call, which is how salespeople judge a coach.

What is inside

How to respond to any objectionLet them finish, and do not jump in.
Words for what you hearStall. A delay that puts off a decision without saying no.
Common objections and what they often meanIt is too expensive
Phrases that calm things downThat makes sense, tell me more. Buys time and invites detail.
Phrases that make it worseBut you have to understand. Sounds like the start of an argument.
Head off objections earlierAsk about budget and decision makers on the first call.

Three title ideas for your own version

Handling sales objections
The objection handling cheat sheet
What prospects really mean

Where to promote it

LinkedInsales team newsletterssales podcastsfounder communities

How should you respond to a sales objection?

Pause, acknowledge it, ask what is behind it, answer the real concern briefly and check whether that answers it.

Make this cheat sheet your own

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