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Cheat sheet

Growth numbers in plain English

How to use this cheat sheet

Offer this to founders who are asked about metrics they half understand. It builds trust in the fractional leader who wrote it.

What is inside

RevenueMonthly recurring revenue. The subscription income you can expect every month, excluding one off fees.
Cash and runwayBurn
Sales efficiencyCustomer acquisition cost. Sales and marketing spend divided by new customers in the same period.
RetentionLogo churn. The share of customers who leave in a period.
Questions investors ask
Your next stepPick the five numbers that matter most to your business.

Three title ideas for your own version

Growth numbers in plain English
Startup metrics explained
The numbers every founder should know

Where to promote it

LinkedInfounder communitiesnewsletters

What is net revenue retention?

Revenue from last year's customers today, including upgrades and losses, compared with what the same customers paid a year ago.

Make this cheat sheet your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.

Use this template

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