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Buyer's guide

How to choose a fractional leader

How to use this buyer's guide

Put this on your website or attach it to a proposal. Founders comparing candidates get a fair way to choose, and you start the conversation.

What is inside

What to compareExperience at your stage
Questions to ask every candidateAsk about similar companies: Which have you worked with in the last two years, and what did you do first?
References that tell you somethingA reference list is chosen by the candidate, so it will be kind.
Who actually does the workMany fractional leaders work alone.
Scope, fees and the exitCompare the fee and what it buys together.
A short paid trialSome founders start with a small paid project of a few weeks before they agree a longer term.

Three title ideas for your own version

How to choose a fractional leader
What to compare before you hire a fractional CFO or CMO
The plain guide to choosing fractional help

Where to promote it

Your websiteLinkedIn posts for foundersfractional communitiesa link in your proposal

Why would a fractional executive publish a guide to choosing one?

Founders compare candidates anyway. A fair guide shows you are confident in how you will be compared and attracts those who value a good fit.

Make this buyer's guide your own

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