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Buyer's guide

Choosing a sales coach

How to use this buyer's guide

Put this on your website or send it with a proposal. Buyers comparing coaches get a fair way to choose, and you start the conversation.

What is inside

What to compareFee
Questions to ask every coachAsk what they will change: What will a rep do differently in three months?
How coaches chargeMost coaches fall into a few models.
What a proposal should sayThe problem: In your words, so you know the coach listened.
Before you signRead the whole proposal, even if it is short.

Three title ideas for your own version

How to choose a sales coach
What to compare before you hire a sales trainer
The plain guide to choosing a sales coach

Where to promote it

Your websiteyour proposal emailLinkedInfounder groups

Why would a sales coach publish a guide to choosing a sales coach?

Buyers compare coaches anyway. A fair guide shows you are sure of your scope and attracts the clients who value clear terms.

Make this buyer's guide your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

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