Format

Buyer's guide lead magnet templates

A buyer's guide shows a client how to choose someone in your trade, with the points to compare and the questions to ask. Offering a fair one shows you are confident in your own service. Edit the comparisons to match how your trade works.

52 templates

Buyer's guide to choosing an accountant

Buyer's guide for accountants

For accountants who want to be chosen for their service and their clarity rather than for the lowest fee.

Buyer's guide to choosing a tax adviser for expat tax advisers

Buyer's guide for expat and international tax advisers

For expat tax advisers who want to be chosen on clarity and fair terms, not on the lowest fee.

Buyer's guide to choosing a company formation service

Buyer's guide for company formation and international business setup advisers

For company formation advisers who want to be chosen on service and clear pricing, not on the lowest headline fee.

Buyer's guide to choosing a financial adviser for financial advisers

Buyer's guide for financial advisors

For financial advisers who want to be chosen for clear fees and a clear service, not for the shortest introduction.

Buyer's guide to choosing a pension adviser

Buyer's guide for pension advisers

For pension advisers who want to be chosen on clarity and fair terms, not on the lowest fee.

Buyer's guide to choosing a consultant

Buyer's guide for consultants

For consultants who want to be chosen for fit and clarity, not for the lowest day rate.

Buyer's guide to choosing an estate agent

Buyer's guide for real estate agents

For agents who want to be chosen on their evidence and service rather than on the highest figure.

Buyer's guide to choosing a letting agent for letting agents

Buyer's guide for letting agents and property managers

For letting agents who want to be chosen on service and honest terms, not on the lowest fee.

Buyer's guide to choosing a buyer's agent for agents

Buyer's guide for buyer's agents and property sourcers

For buyer's agents and property sourcers who want to be chosen on service and honest terms, not on the lowest fee.

Buyer's guide to choosing a recruiter

Buyer's guide for recruiters

For recruiters who want to be chosen on service and honest terms, not on the lowest fee.

Buyer's guide to hiring a freelance designer

Buyer's guide for freelancers

For freelance designers who want to be chosen for fit and clarity, not for the lowest quote.

Buyer's guide to choosing a course platform

Buyer's guide for course creators

For course creators who are about to pick a platform and do not want to move their students later.

Buyer's guide to choosing a personal trainer for fitness coaches

Buyer's guide for fitness and nutrition coaches

For fitness coaches who want to be chosen for their qualifications and their care, not for the lowest price per session.

Buyer's guide to choosing a physiotherapist

Buyer's guide for physical therapists

For physiotherapists who want to be chosen on clear information, not the lowest fee.

Buyer's guide to choosing a gym

Buyer's guide for gym owners

For gym and studio owners who want to be chosen on fit and honest terms, not only on the lowest monthly price.

Buyer's guide to choosing a marketing agency

Buyer's guide for marketing agencies

For agencies that want to be chosen for clarity and honest terms, not for the lowest monthly fee.

Buyer's guide to choosing a cold email agency

Buyer's guide for cold email agencies

For agency owners who want to be chosen for clear terms and careful work, not for the biggest promise.

Buyer's guide to choosing a business coach

Buyer's guide for business coaches

For business coaches who want to be chosen on evidence and fit rather than on the lowest fee.

Buyer's guide to choosing a fractional leader

Buyer's guide for fractional executives

For fractional executives who want founders to compare candidates fairly and choose on fit.

Buyer's guide to choosing a business broker for brokers and M&A advisers

Buyer's guide for business brokers and M&A advisers

For business brokers who want to be chosen on service and honest terms, not on the lowest fee.

Buyer's guide to choosing a franchise consultant for franchise consultants

Buyer's guide for franchise consultants and franchisors

For franchise consultants who want to be chosen on honesty about how they are paid.

Buyer's guide to choosing a book editor

Buyer's guide for authors

For authors who want to hire an editor or a publishing service without being overcharged or misled.

Buyer's guide to hiring a business photographer for photographers

Buyer's guide for photographers and videographers

For photographers who want to be chosen for their clarity and their work, not for the lowest price.

Buyer's guide to choosing a LinkedIn ghostwriter for creators

Buyer's guide for linkedIn creators and ghostwriters

For ghostwriters who want to be chosen on process and honest terms, not on the lowest monthly price.

Buyer's guide to checking a money influencer for money educators

Buyer's guide for finance and money educators

For money educators who want to be trusted on their openness and who want followers to be able to check them.

Buyer's guide to hiring an SEO consultant for SEO consultants

Buyer's guide for SEO and content consultants

For SEO consultants who want to be chosen on a clear plan and honest reporting, not on the lowest monthly fee.

Buyer's guide to choosing a career coach for career coaches

Buyer's guide for career and executive coaches

For career and executive coaches who want to be chosen on fit and honest terms rather than on price.

Buyer's guide to choosing a wellness coach for wellness coaches

Buyer's guide for health and wellness coaches

For health and wellness coaches who want to be chosen on honesty and fit rather than on big promises.

Buyer's guide to comparing clinic quotes for clinics

Buyer's guide for cosmetic and aesthetic clinics

For clinics who want to be chosen on clarity, care and a quote with nothing hidden.

Choosing a nutrition professional guide

Buyer's guide for nutritionists and dietitians

For nutritionists and dietitians who want to be chosen on qualifications and clear terms, not on the loudest promises.

Buyer's guide to choosing a leadership coach

Buyer's guide for leadership coaches

For leadership coaches who want to be chosen on fit and evidence by people who have never hired a coach.

Buyer's guide to choosing a sales coach

Buyer's guide for sales coaches

For sales coaches who want to be chosen on a fit and an honest scope, not on the lowest day rate.

Buyer's guide to choosing HR support

Buyer's guide for HR consultants

For HR consultants who want to be chosen for their service and their clarity rather than for the lowest day rate.

Buyer's guide to choosing IT support

Buyer's guide for IT consultants

For IT consultants who want to be chosen on clear service and honest terms, not on the lowest monthly price.

Buyer's guide to choosing business software

Buyer's guide for software companies

For anyone who sells to software companies and wants founders to be chosen on fit and honest terms, not on the longest feature list.

Buyer's guide to choosing an automation agency

Buyer's guide for AI automation agencies

For automation agencies that want to be chosen on clarity and fair terms, not on the biggest claim.

Buyer's guide to comparing mortgage deals

Buyer's guide for mortgage and insurance brokers

For mortgage and insurance brokers who want to be chosen for clear explanations rather than for the lowest rate on a comparison page.

Buyer's guide to choosing a solar battery

Buyer's guide for home improvement and solar installers

For installers who want homeowners to see them as the straight answer on batteries, not the hard sell.

Buyer's guide to choosing a builder for home builders

Buyer's guide for home builders and renovators

For builders and renovators who want to be chosen on a clear price and a clear scope, not the lowest total.

Buyer's guide to choosing a garden designer for landscapers and designers

Buyer's guide for landscapers and garden designers

For garden designers and landscapers who want to be chosen on skill and clear terms, not the lowest price.

Buyer's guide to design fee quotes for architects and designers

Buyer's guide for architects and interior designers

For architects and interior designers who want to be chosen for clear scope and honest fees, not for the lowest number.

Buyer's guide to comparing solicitors' quotes

Buyer's guide for small law firms

For small law firms who want to be chosen for clear pricing and good service rather than for the lowest quote.

Buyer's guide to choosing an immigration adviser for immigration advisers

Buyer's guide for immigration and visa consultants

For immigration advisers who want to be chosen because they are registered, clear on fees and honest about limits.

Buyer's guide to booking a speaker

Buyer's guide for speakers and trainers

For speakers and trainers who want to be chosen by organisers on clear terms, not only on price.

Buyer's guide to choosing a life coach

Buyer's guide for life coaches

For life coaches who want to be chosen for clear terms and honest practice, not for the loudest promises.

Buyer's guide to choosing a sleep coach for parenting and family coaches

Buyer's guide for parenting, sleep and family coaches

For coaches who want to be chosen on honest practice and clear terms, not on promises.

Buyer's guide to choosing a letting agent for property investors

Buyer's guide for property investors and landlord educators

For property investor and landlord educators who want investors to choose an agent on service and evidence, not on the lowest fee.

Buyer's guide to flip finance

Buyer's guide for real estate flippers

For property flippers who want first time flippers and partners to borrow with their eyes open.

Buyer's guide to paying for therapy

Buyer's guide for therapists and counsellors

For therapists and counsellors who want people worried about cost to find a fair, honest guide from them.

Buyer's guide to choosing online tutoring for tutors

Buyer's guide for tutors and education consultants

For tutors who teach online and want parents and adult learners to choose on safety and clarity, not on the lowest price.

Buyer's guide to choosing wedding insurance

Buyer's guide for wedding planners

For wedding planners who want couples to protect what they have paid for.

Kitchen worktop buyer's guide

Buyer's guide for kitchen and bathroom remodellers

For kitchen fitters who want clients to pick a worktop they will still like in ten years.

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