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Buyer's guide

How to choose an accountant for your business

How to use this buyer's guide

Put this on your contact page or share it in local business groups. Owners comparing accountants get a fair way to choose, and you get the conversation.

What is inside

What to compareQualifications
Questions to ask every accountantAsk who is accountable: Who will prepare my accounts and who checks them?
How accountants chargeAccountants charge in a few standard ways.
What a good engagement letter coversThe work: Exactly which accounts, returns and deadlines are included.
Signs of a good accountantThey explain in plain words. You leave a call knowing what to do next.
Comparing quotesQuotes from different practices can look far apart, and the cheapest is not always the cheapest in practice.

Three title ideas for your own version

How to choose an accountant for your business
What to compare before you hire an accountant
The small business guide to picking an accountant

Where to promote it

Your website contact pagelocal business groupsnetworking eventsa link in your email signature

Why would an accountant publish a guide to choosing an accountant?

Owners compare practices anyway. A fair guide shows you are confident in your service, and it brings you the owners who care about clear fees and good communication.

Make this buyer's guide your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

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