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Buyer's guide

How to choose a coach for your business

How to use this buyer's guide

Put this on your booking page or share it before a first call. Owners comparing coaches get a fair way to choose, and you attract the ones who value clarity.

What is inside

What to compareExperience
Questions to ask every coachAsk about people like you: Who have you worked with that had a business like mine, and what changed?
Coaching, consulting and mentoringThe three get mixed up, and it matters, because you are buying different things.
Fees and what they coverCoaches charge by the session, by the month or for a fixed programme, and the amounts vary a great deal with experience and focus.
Credentials, and what they tell youSome coaches hold a credential from a professional body, and these are usually earned by logged coaching hours and training.
Signs of a good fitThey ask more than they tell. Your first call is mostly about you, not about their method.
Comparing two coachesA good call can feel like a good coach.

Three title ideas for your own version

How to choose a business coach
What to compare before you hire a coach
The business owner's guide to choosing a coach

Where to promote it

Your discovery call booking pageLinkedIn postscoaching communitiesyour welcome pack

Why would a coach publish a guide to choosing a coach?

Owners compare coaches anyway. A fair guide shows you are confident in your terms and brings you the clients who care about fit.

Make this buyer's guide your own

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