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Buyer's guide

How to choose the right estate agent

How to use this buyer's guide

Put this on your valuation booking page or share it in local groups. Sellers comparing agents get a fair way to choose, and you get the conversation.

What is inside

What to compareValuation
Questions to ask every agentAsk for evidence: Which recent sales support your valuation, and how does my home compare with them?
Types of agreementAgents use a few standard types of agreement.
Fees and what they coverFees are usually a percentage of the sale price or a fixed amount.
Signs of a good agentThey explain the price. Every figure comes with the sales behind it, and they tell you what would change their view.
Comparing valuationsValuations from different agents can be far apart, and a higher figure does not mean a higher sale price.

Three title ideas for your own version

How to choose the right estate agent
What to compare before you pick an agent
The seller's guide to choosing an agent

Where to promote it

Valuation booking pageslocal Facebook groupsneighbourhood newslettersGoogle Business Profile posts

Why would an agent publish a guide to choosing an agent?

Sellers compare agents anyway. A fair guide shows you are confident in your evidence and service, and it brings you the sellers who care about both.

Make this buyer's guide your own

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