Home seller prep checklist
Checklist for real estate agents
For agents who want listing leads from homeowners thinking of selling.
Decision guide
Sell first or buy first: clear tests to decide
Share it with homeowners who are thinking about a move but have not chosen the order. The tests lead naturally to a conversation about timing and valuation.
It depends on their budget, the local market and how long they could rent. The guide gives clear tests for each route and points readers to qualified advisers for finance.
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The same audience, 9 other formats.
Checklist for real estate agents
For agents who want listing leads from homeowners thinking of selling.
Email scripts for real estate agents
For anyone who sells to estate agencies and wants agents on their list.
Cheat sheet for real estate agents
For agents who want first time sellers to call them first.
Guide for real estate agents
For agents who want leads at the very start of a seller's search.
Template pack for real estate agents
For agents who want new sellers to see a clear plan from day one.
Roadmap for real estate agents
For agents who want sellers to trust them with the part of the sale where most deals fall apart.
Buyer's guide for real estate agents
For agents who want to be chosen on their evidence and service rather than on the highest figure.
Mistakes list for real estate agents
For agents who want to reach sellers before they make the errors that are hard to undo.
Swipe file for real estate agents
For agents who want sellers to feel looked after from the listing to the handover.
The same format, written for 51 other niches.
Decision guide for accountants
For accountants who want to talk to new and growing businesses before they have picked a structure.
Decision guide for financial advisors
For financial advisers who want to reach people who have spare money and have not yet decided where it should go.
Decision guide for consultants
For consultants who want to speak to buyers who have a gap in their team and have not yet decided how to fill it.
Decision guide for recruiters
For recruiters who want to speak to employers who need someone and have not decided what kind of worker to hire.
Decision guide for freelancers
For freelancers who say yes to the wrong work because they were afraid to say no.
Decision guide for course creators
For course creators who know what they teach and have not yet decided how to deliver it.
Decision guide for fitness and nutrition coaches
For fitness coaches who talk to beginners about where to train and want them to pick a place they will use.
Decision guide for marketing agencies
For agencies that want to talk to owners who are choosing a way to pay and have not yet picked one.
Decision guide for business coaches
For business coaches who offer both formats and want owners to choose the right one without a sales push.
Decision guide for fractional executives
For fractional executives who want founders to agree a fair way of paying before the work starts.
Decision guide for authors
For authors who sell ebooks and are unsure whether to keep them with one shop or sell them in many.
Decision guide for photographers and videographers
For photographers and filmmakers who want to be asked early, before the client has decided what to buy.
Decision guide for linkedIn creators and ghostwriters
For ghostwriters and creators who want to speak to founders who have not yet decided where their business should post.
Decision guide for finance and money educators
For money educators who want to meet people at the moment they are deciding what to do with spare money.
Decision guide for SEO and content consultants
For SEO consultants who want to speak to marketing managers who are unsure where to spend their limited hours.
Decision guide for career and executive coaches
For career and executive coaches who want to reach people who feel stuck at work but have not yet worked out what to change.
Decision guide for health and wellness coaches
For health and wellness coaches who want to be the honest first stop for people who are not sure where to turn.
Decision guide for leadership coaches
For leadership coaches who want to speak to leaders and HR teams who know something is missing but have not decided what to buy.
Decision guide for sales coaches
For sales coaches who want to speak to founders who are tired of doing all the selling and have not decided what to do.
Decision guide for HR consultants
For HR consultants who want to talk to employers before they set up a working relationship that may be wrong.
Decision guide for IT consultants
For IT consultants who want to speak to owners who need support and have not decided how to buy it.
Decision guide for mortgage and insurance brokers
For mortgage and insurance brokers who want to talk to borrowers before they have picked a type of rate.
Decision guide for home improvement and solar installers
For installers who want homeowners to plan the whole home, and to come back when the time is right for panels.
Decision guide for architects and interior designers
For architects and interior designers who want homeowners to call the right professional at the right time.
Decision guide for small law firms
For small law firms with a wills and estates practice who want people planning ahead to get in touch before they need one.
Decision guide for speakers and trainers
For speakers and trainers who want to speak to organisers who need a session and have not yet decided what kind.
Decision guide for life coaches
For life coaches who want people to find the right help, even when that is not a coach.
Decision guide for property investors and landlord educators
For property investor and landlord educators who want to reach owners whose rental no longer works as it did.
Decision guide for therapists and counsellors
For therapists and counsellors who offer both formats and want to help people choose without pressure.
Decision guide for tutors and education consultants
For tutors who offer more than one format and want families to choose the one that suits the learner.
Decision guide for wedding planners
For wedding planners who want couples to choose the right level of help and not drift away because the price looks too high.
Decision guide for pension advisers
For pension advisers who want to speak to people who are about to choose how to take a retirement income.
Decision guide for expat and international tax advisers
For expat tax advisers who want to meet people unsure whether they still have to file in the UK.
Decision guide for company formation and international business setup advisers
For company formation advisers who want to reach founders who have not yet decided how to trade.
Decision guide for business brokers and M&A advisers
For business brokers who want to speak to owners who have not decided whether, or how, to exit.
Decision guide for franchise consultants and franchisors
For franchise consultants who want to talk to people deciding whether to buy a franchise or start alone.
Decision guide for immigration and visa consultants
For immigration advisers who want to help people who have just received a refusal and do not know what to do.
Decision guide for software companies
For anyone who sells to software companies and wants founders who have not yet decided how to let people try their product.
Decision guide for letting agents and property managers
For letting agents who want to speak to landlords who have not decided how much help they need.
Decision guide for buyer's agents and property sourcers
For buyer's agents and property sourcers who want to speak to buyers who have not decided what kind of help they need.
Decision guide for real estate flippers
For property flippers who want partners to think clearly when a finished project does not sell as planned.
Decision guide for home builders and renovators
For builders and renovators who want to speak to homeowners who need more space and have not decided how to get it.
Decision guide for landscapers and garden designers
For garden designers and landscapers who want homeowners deciding what to put down before they have chosen a design.
Decision guide for AI automation agencies
For automation agencies that want to talk to owners who have a slow job and have not decided what to do about it.
Decision guide for cosmetic and aesthetic clinics
For clinics who want to speak to people who are deciding, without pushing them over the line.
Decision guide for physical therapists
For physiotherapists who want to speak to people deciding where to get treatment.
Decision guide for nutritionists and dietitians
For nutritionists and dietitians who want to speak to people who know they need help with food but not who to ask.
Decision guide for parenting, sleep and family coaches
For coaches who want to speak to parents who do not know where to turn.
Decision guide for gym owners
For gym and studio owners who want prospects to choose an option they will actually use.
Decision guide for cold email agencies
For agency owners who want to speak to companies that have not yet decided how to run outbound email.
Decision guide for kitchen and bathroom remodellers
For bathroom fitters whose clients ask for a wet room without knowing what it involves.
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