One to one meeting checklist
Checklist for leadership coaches
For leadership coaches who want new and middle managers on their list.
Decision guide
Coaching, mentoring or a course
How to use this decision guide
Share this on LinkedIn or send it to HR and learning teams. People who know something is missing get an honest view before they spend the budget.
What is inside
The three side by sideA skill the whole team lacks, such as budgeting or running meetings
Quick answers
Tests that point to coachingThe leader knows what to do but does not do it: The gap is behaviour, not knowledge.
Tests that point to mentoringThey need someone who has done this job: Experience is what is missing.
Tests that point to a courseA skill or fact is missing: Such as finance, law or a system.
Before you spend the budgetA few questions, asked first, can save a whole programme going to the wrong place.
Three title ideas for your own version
Coaching, mentoring or a course
Which kind of leadership help do you need
Choosing between coaching and training
Where to promote it
LinkedIn postsHR and learning newslettersa link in your first reply to an enquirymanagement communities
Why give leaders a guide that may point away from coaching?
Money often goes on the wrong kind of help. An honest guide builds trust, and sends the right people to you.
Make this decision guide your own
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More for leadership coaches
The same audience, 9 other formats.
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Cheat sheet for leadership coaches
For leadership coaches who want managers who put off difficult conversations on their list.
Delegation guide
Guide for leadership coaches
For leadership coaches who want managers stretched by doing their team's work on their list.
Coaching engagement email templates
Email scripts for leadership coaches
For leadership coaches who want newer coaches and internal coaches on their list.
Leadership development plan templates
Template pack for leadership coaches
For leadership coaches who want leaders who have just had a review, a 360 or a promotion on their list.
Saying no at work swipe file
Swipe file for leadership coaches
For leadership coaches who want managers who say yes to everything, and are close to burnout, on their list.
Buyer's guide to choosing a leadership coach
Buyer's guide for leadership coaches
For leadership coaches who want to be chosen on fit and evidence by people who have never hired a coach.
Hybrid team mistakes list
Mistakes list for leadership coaches
For leadership coaches who want managers of hybrid teams to fix the habits that quietly split a team.
Ninety days as a new manager roadmap
Roadmap for leadership coaches
For leadership coaches who want newly promoted managers on their list before the first three months set the habits.
More decision guides
The same format, written for 51 other niches.
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Decision guide for real estate agents
For agents who want to talk to movers early, before they have decided on the order of their move.
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Decision guide for accountants
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Mortgage or pension decision guide for financial advisers
Decision guide for financial advisors
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Consultant, interim or permanent hire decision guide
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Decision guide for recruiters
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Take or turn down a project decision guide
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Self paced, cohort or membership decision guide
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Decision guide for fitness and nutrition coaches
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Retainer, project or performance fee decision guide
Decision guide for marketing agencies
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Group or one to one coaching decision guide
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Retainer, day rate or project fee decision guide
Decision guide for fractional executives
For fractional executives who want founders to agree a fair way of paying before the work starts.
Kindle exclusive or wide decision guide
Decision guide for authors
For authors who sell ebooks and are unsure whether to keep them with one shop or sell them in many.
Photos, video or both decision guide for photographers
Decision guide for photographers and videographers
For photographers and filmmakers who want to be asked early, before the client has decided what to buy.
Personal profile or company page decision guide for creators
Decision guide for linkedIn creators and ghostwriters
For ghostwriters and creators who want to speak to founders who have not yet decided where their business should post.
Pay off debt or save first decision guide for money educators
Decision guide for finance and money educators
For money educators who want to meet people at the moment they are deciding what to do with spare money.
AI search or classic SEO decision guide for SEO consultants
Decision guide for SEO and content consultants
For SEO consultants who want to speak to marketing managers who are unsure where to spend their limited hours.
Change employer, role or field decision guide for career coaches
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For career and executive coaches who want to reach people who feel stuck at work but have not yet worked out what to change.
Coach or GP decision guide for wellness coaches
Decision guide for health and wellness coaches
For health and wellness coaches who want to be the honest first stop for people who are not sure where to turn.
Hire a seller or keep selling decision guide
Decision guide for sales coaches
For sales coaches who want to speak to founders who are tired of doing all the selling and have not decided what to do.
Employee or self-employed decision guide
Decision guide for HR consultants
For HR consultants who want to talk to employers before they set up a working relationship that may be wrong.
Monthly plan or pay as you go decision guide
Decision guide for IT consultants
For IT consultants who want to speak to owners who need support and have not decided how to buy it.
Fixed rate or tracker decision guide
Decision guide for mortgage and insurance brokers
For mortgage and insurance brokers who want to talk to borrowers before they have picked a type of rate.
Solar panels or insulation first decision guide
Decision guide for home improvement and solar installers
For installers who want homeowners to plan the whole home, and to come back when the time is right for panels.
Architect or interior designer decision guide for designers
Decision guide for architects and interior designers
For architects and interior designers who want homeowners to call the right professional at the right time.
Lasting power of attorney decision guide
Decision guide for small law firms
For small law firms with a wills and estates practice who want people planning ahead to get in touch before they need one.
Keynote or workshop decision guide
Decision guide for speakers and trainers
For speakers and trainers who want to speak to organisers who need a session and have not yet decided what kind.
Coach or counsellor decision guide
Decision guide for life coaches
For life coaches who want people to find the right help, even when that is not a coach.
Keep, sell or remortgage decision guide for property investors
Decision guide for property investors and landlord educators
For property investor and landlord educators who want to reach owners whose rental no longer works as it did.
Online or in person therapy decision guide
Decision guide for therapists and counsellors
For therapists and counsellors who offer both formats and want to help people choose without pressure.
One to one or small group decision guide for tutors
Decision guide for tutors and education consultants
For tutors who offer more than one format and want families to choose the one that suits the learner.
Full planner, partial or day only decision guide
Decision guide for wedding planners
For wedding planners who want couples to choose the right level of help and not drift away because the price looks too high.
Annuity, drawdown or a mix decision guide
Decision guide for pension advisers
For pension advisers who want to speak to people who are about to choose how to take a retirement income.
Do I need a UK tax return decision guide for expat tax advisers
Decision guide for expat and international tax advisers
For expat tax advisers who want to meet people unsure whether they still have to file in the UK.
Limited company or sole trader decision guide for advisers
Decision guide for company formation and international business setup advisers
For company formation advisers who want to reach founders who have not yet decided how to trade.
Sell now, wait or hand it on decision guide for brokers and M&A advisers
Decision guide for business brokers and M&A advisers
For business brokers who want to speak to owners who have not decided whether, or how, to exit.
Franchise or your own business decision guide for franchise consultants
Decision guide for franchise consultants and franchisors
For franchise consultants who want to talk to people deciding whether to buy a franchise or start alone.
Visa refusal decision guide for immigration advisers
Decision guide for immigration and visa consultants
For immigration advisers who want to help people who have just received a refusal and do not know what to do.
Free trial, freemium or demo decision guide
Decision guide for software companies
For anyone who sells to software companies and wants founders who have not yet decided how to let people try their product.
Let only or fully managed decision guide for letting agents
Decision guide for letting agents and property managers
For letting agents who want to speak to landlords who have not decided how much help they need.
Agent, sourcer or going solo decision guide for agents
Decision guide for buyer's agents and property sourcers
For buyer's agents and property sourcers who want to speak to buyers who have not decided what kind of help they need.
Sell or rent decision guide
Decision guide for real estate flippers
For property flippers who want partners to think clearly when a finished project does not sell as planned.
Extend, convert or move decision guide for home builders
Decision guide for home builders and renovators
For builders and renovators who want to speak to homeowners who need more space and have not decided how to get it.
Natural lawn or artificial grass decision guide for garden designers
Decision guide for landscapers and garden designers
For garden designers and landscapers who want homeowners deciding what to put down before they have chosen a design.
Automate, buy a tool or leave it decision guide
Decision guide for AI automation agencies
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Book or wait decision guide for aesthetic clinics
Decision guide for cosmetic and aesthetic clinics
For clinics who want to speak to people who are deciding, without pushing them over the line.
NHS or private physiotherapy decision guide
Decision guide for physical therapists
For physiotherapists who want to speak to people deciding where to get treatment.
Dietitian, nutritionist or GP decision guide
Decision guide for nutritionists and dietitians
For nutritionists and dietitians who want to speak to people who know they need help with food but not who to ask.
Try it yourself or book help decision guide for family coaches
Decision guide for parenting, sleep and family coaches
For coaches who want to speak to parents who do not know where to turn.
Monthly or pay as you go decision guide
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For gym and studio owners who want prospects to choose an option they will actually use.
In house, freelancer or agency decision guide
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For agency owners who want to speak to companies that have not yet decided how to run outbound email.
Wet room or walk in shower decision guide
Decision guide for kitchen and bathroom remodellers
For bathroom fitters whose clients ask for a wet room without knowing what it involves.
Pick one, change the words, publish.
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