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Decision guide

Photos, video or both: clear tests

How to use this decision guide

Share this in local business groups or put it on your services page. Owners ask this before they ask for a quote, and a fair answer gets you into the conversation.

What is inside

The two formats side by sideWhere it works best
Quick answers
Tests that point to photosYour pictures will live on a website or in print: Product pages, menus, listings and brochures all use stills.
Tests that point to videoThe product needs demonstrating: People need to see it move, work or be used.
Doing both in one dayOne crew can often shoot stills and film on the same day, which costs less than hiring separately.
Questions to answer before you bookList the places the pictures or films will appear, from your website to a screen in the shop.

Three title ideas for your own version

Photos, video or both: clear tests
Should my business choose photos or video
How to decide on the right visuals

Where to promote it

Your services pagelocal business groupsLinkedIna link from your quote form

Why give businesses a guide to choosing photos or video?

Owners often buy the wrong format for the job. An honest guide helps them choose and brings you a brief that fits the budget.

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