On page SEO checklist for content teams
Checklist for SEO and content consultants
For SEO and content consultants who want in house marketers and writers on their list.
Decision guide
AI search or classic SEO first
How to use this decision guide
Share this on LinkedIn or send it with your first reply to a new enquiry. Teams unsure where to spend their hours get a calm view and a way to choose.
What is inside
The two kinds of work side by sideThe goal
Quick answers
Tests that point to classic search workYour pages are not yet ranking for the searches that matter: Fix the basics before anything else.
Tests that point to AI answer workYou already rank well and clicks have fallen: Check your search data for pages that keep their position but lose visits.
The work that helps bothA good deal of the work is the same.
Questions to answer before you chooseWhich pages have kept their position but lost clicks in the last year?
Three title ideas for your own version
AI search or classic SEO first
Where should your next SEO hour go
How to split your time between search and AI answers
Where to promote it
LinkedIn posts for marketing managersmarketing communitieswebinarsa link in your reply to a new enquiry
Why give clients a guide to AI search and classic SEO?
Marketing teams keep hearing that search has changed and do not know what to do. A calm set of tests makes you the sensible voice and brings you the right brief.
Make this decision guide your own
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