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Guide

Run a week long content audit

How to use this guide

Publish it for marketing teams with years of content nobody has reviewed. It shows a clear process and positions you to run it for them.

What is inside

Build the inventoryCrawl the site or export the list of pages from your content system.
Add the dataFor each page, add the figures that tell you whether it is doing its job: searches it appears for, clicks from search, visits overall and
Make one of four decisionsKeep
Merge and redirect safelyChoose the strongest page as the one to keep.
Turn it into a planRank the tasks by likely benefit and effort.
Report it to the teamShow the numbers simply: how many pages, and how many in each decision.

Three title ideas for your own version

Run a content audit in a week
How to audit your blog
Keep, update, merge or remove

Where to promote it

LinkedInmarketing podcastsnewsletterswebinars with partners

What are the outcomes of a content audit?

Every page is marked keep, update, merge or remove, with redirects for anything removed or merged and a ranked plan of changes.

Make this guide your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.

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