How to use this guide
Publish this for creators who are deciding whether to build. It reaches them at a high-intent moment and offers a simple test with no recording required.
What is inside
- Start with a problem, not a topicA topic is what you know.
- Check that people are already lookingReal demand leaves footprints.
- Find ten people to talk toYou do not need a crowd, only about ten people who really have the problem.
- Talk to them, and do not pitchThese calls are for learning, not selling.
- Listen for the right signalsI have tried three things and nothing worked
- Write the one page offerOnce patterns appear, write the course as an offer, on one page, in your students' words.
- Set a price and a dateChoose a price by asking what the problem costs your students in time or money, then charge a fair share of that.
- Try a small advance saleNow ask for a commitment.
Three title ideas for your own version
- Test your course idea before you build it
- The course validation playbook
- Will anyone buy your course?
Where to promote it
- YouTube
- creator communities
- newsletter partnerships
How do you validate an online course idea?
Start with a problem, check people are already looking, talk to ten of them, try a small pre-sale, then decide to build, adjust or drop.
Make this guide your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
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