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Guide

How a buyer's agent finds your home

How to use this guide

Put this on your website or send it with a first reply. Buyers who understand the process are easier to work with and trust you sooner.

What is inside

What a buyer's agent doesThe job is to save the buyer time and help them avoid costly mistakes.
Agent, sourcer and estate agentThe names overlap, and the difference is who the person works for and how they are paid.
Agree the briefEverything starts with a written brief: budget, location, the home you need and what you will not accept.
How homes are foundAgents search portals, but they also use contacts with estate agents, direct approaches to owners and homes that are not publicly marketed.
Viewings that tell you somethingA good viewing checks what the photographs hide.
Negotiating an offerAn agent can help with how to make an offer, but the price is your decision.
The legal and money sideThe agent is not your solicitor or your mortgage adviser.
What it costsFees vary.

Three title ideas for your own version

How a buyer's agent search works
What a buyer's agent actually does
From first call to the keys, explained

Where to promote it

Your websiteLinkedInlocal property groupsnewsletters

Why publish a guide to how an agent's search works?

Many buyers do not know what an agent does that a portal does not. A calm guide shows the service and earns trust before any fee is mentioned.

Make this guide your own

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