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Buyer's guide

How to hire an SEO consultant

How to use this buyer's guide

Put this on your website or attach it to a proposal. Prospects comparing suppliers get a fair way to judge, and you start the conversation on honest terms.

What is inside

What to compareThe plan
Questions to ask every consultantAsk what they would fix first: A good answer names a page or a problem from your own site, not a standard list.
Ways to work togetherConsultants offer a few standard arrangements.
What the first three months should includeThe early months should leave you with a clear picture of the site and a first set of changes, not only a report.
Warning signsThey guarantee a ranking. Nobody controls what search engines show, so an honest consultant will not promise a position.
Asking about AI searchAI answers and summaries now sit above or beside many search results, and the way they pick sources changes often.

Three title ideas for your own version

How to hire an SEO consultant
What to compare before you pick an SEO agency
The plain guide to choosing SEO help

Where to promote it

Your websiteyour proposal emailLinkedIn posts for owners and marketing managerslocal business groups

Why would an SEO consultant publish a guide to hiring one?

Buyers compare suppliers anyway. A fair guide shows you are sure of your work and attracts the clients who want clear terms and honest reporting.

Make this buyer's guide your own

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