Lead magnet templates, written for you.

A lead magnet is the free resource you offer in return for someone’s email address, and choosing what to give away usually takes longer than building the page. Each template here is a finished example written for one type of business, so you can see what a useful checklist for an accountant or guide for a recruiter looks like before writing your own. Pick the one closest to your work, swap in your details and publish it.

500+ templates

Template pack for mortgage and insurance brokersThe home buying planner For mortgage and insurance brokers who want people saving for their first home on their list.
The home buying planner, template pack for mortgage and insurance brokers

All templates

Showing 1 to 24

Year-end records checklist

Checklist for accountants

For accountants who want more small business clients before busy season.

First financial plan guide

Guide for financial advisors

For advisors who want to reach people making their first financial plan.

Pension review agenda template pack

Template pack for pension advisers

For pension advisers who want people to arrive at a review with the right papers and the right questions.

Viewing mistakes list for buyer's agents

Mistakes list for buyer's agents and property sourcers

For buyer's agents and property sourcers who want buyers to avoid the errors that lead to regret.

New client checklist

Checklist for freelancers

For anyone who serves freelancers and wants new freelancers on their list.

Class booking policy template

Template pack for gym owners

For gym and studio owners who run classes and lose spaces to no shows and last minute cancellations.

Bad month client wording swipe file

Swipe file for marketing agencies

For agencies whose account managers dread the monthly call when the numbers are down.

Fractional engagement mistakes list

Mistakes list for fractional executives

For fractional executives who want founders to avoid the errors that end good engagements too soon.

Sale roadmap

Roadmap for business brokers and M&A advisers

For business brokers who want owners to know what comes next in a sale.

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Every kind of business, grouped by sector.

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What do you want to make?

Questions

A format that solves one small, specific problem your client has this week. Checklists and cheat sheets are the quickest to make and use, while a guide suits services where trust takes longer to build, such as financial advice.

Yes. Pick the format that fits and change the example content to suit your clients, because the structure works for any service business.

Start with any of them. You can apply a different template, style or font to your page later in the editor.

Yes. The free plan includes the template library and one lead magnet page, so you can publish any of these without paying.

No. Every template comes filled with real example content. You change the words and replace the marked details, like your name and your numbers.

Yes. Pick a header colour, a style and a typeface before you start, then change anything in the editor.

Pick one, change the words, publish.

Free to start. No credit card.

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