Add one CNAME record pointing at gatedleads.com and your page loads on your own domain, with the HTTPS certificate issued automatically the first time anyone visits it.
Coaches sell transformation more than process, so a self-assessment worksheet, a script pack, or a short workshop replay tends to work better than a generic ebook, and none of it needs a designer.
For most consultants, a self-assessment audit or a checklist built from your real methodology outperforms a generic guide, because it demonstrates your process instead of just describing it.
Someone reading a pricing guide is actively trying to figure out what to charge or what to pay, which makes them one of the highest-intent leads a service business can capture.
A comparison guide converts well as a lead magnet because anyone reading one is already close to a decision. Gate the scoring table and recommendations, not the honest overview of each option.
A cheat sheet is fast to write because it's not prose, it's a scannable reference. Pick one narrow topic, structure it as weak version vs strong version, and you can have it published inside an hour.
A swipe file earns a permanent spot in someone's bookmarks when every example has a real result attached and a note on why it worked, not just a list of things that sound clever.
A checklist converts when it's built from a process you actually run, broken into clear stages, not a generic list of tips. Start from a real template and gate it after the first stage.
Neither wins outright. A time-based delay works well when a few extra seconds signals real engagement; click-to-unlock works well when you want the visitor to control the pace instead of being interrupted.
Write the post as blocks, set the gate position to two or three paragraphs in, and the rest unlocks after an email. It's inline gating applied to an article instead of a checklist or template.
Inline gating shows some real content before the form; a squeeze page shows the form immediately. The setting is the same gate position number, just at zero or higher.
A squeeze page (gate everything upfront) usually converts a higher share of the people who reach it. A content upgrade (real preview, then gate) usually brings in more total leads from content-driven traffic, because it earns trust first.