Practical guides from the Gatedleads team on creating lead magnets, gating content and building an owned audience.
September 26, 2026
The title is the first thing a stranger sees, before the headline copy, before the preview. Here are real title patterns that work, broken down by what makes each one land.
Read moreSeptember 26, 2026
A thank-you page isn't required by default, most gated pages unlock in place, but if you use one, here's what the good ones actually show.
Read moreSeptember 26, 2026
A gated link is just a normal-looking URL that hides what's behind it until the visitor gives up an email address. Here's what actually makes a link work that way, and how to build one.
Read moreSeptember 26, 2026
A recorded webinar is one of the highest-value things you can gate, since it already proves the depth a written guide has to argue for. Here's how to set it up.
Read moreSeptember 26, 2026
ConvertBox is a flexible popup and targeting tool for a site you already have. If the lead magnet doesn't have a page yet, a gated page can do the whole job on its own.
Read moreSeptember 26, 2026
ClickFunnels is built for multi-step sales funnels. If the actual job is one gated lead magnet page, that's a lot of platform to learn and pay for just to publish one thing.
Read moreSeptember 25, 2026
The week after someone downloads your lead magnet is when they remember who you are. Here's what to send from your own email tool in those seven days, and how to get the lead there.
Read moreSeptember 25, 2026
A total signup count tells you the lead magnet works. It doesn't tell you where to post it next. UTM links on every place you share the page show which channel actually sends people who sign up.
Read moreSeptember 25, 2026
A long ebook asks a lot of a stranger. Split it into a few focused resources, each for one audience, and you can see which one people actually want.
Read moreSeptember 25, 2026
In B2B SaaS the person who downloads your lead magnet usually isn't the person who signs the contract. The best formats help that champion win the argument inside their own company.
Read moreSeptember 25, 2026
Podcast platforms show you download counts but never tell you who is listening. A lead magnet built from your guests, transcripts and bonus episodes turns anonymous listeners into an email list you own.
Read moreSeptember 25, 2026
HR consultants usually sell to founders who don't have an HR department yet. Policy starter packs, onboarding plans and headcount checklists meet them at the moment the people side stops being informal.
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