How to Gate a Webinar Replay Behind an Email

A recorded webinar is already most of the way to being a lead magnet. It's real, specific content that took actual time to sit through, which is exactly the kind of thing worth trading an email address for. The only piece missing is a page that shows enough to earn the click, then gates the video itself.

Start from the replay template, not a blank page

The webinar replay template is built for exactly this: a short written summary above the fold, so a visitor knows what they're about to watch before committing to it, with the recording itself behind the gate. Starting there is faster than assembling a video embed and a form from scratch, and it keeps the summary from feeling like an afterthought.

Picking the right gate trigger for video

A written guide often gates on scroll depth, since scrolling is the natural signal someone's actually reading. A video doesn't scroll the same way, so the two triggers that fit better are time on page (the visitor has been on the page long enough to have watched the intro, or at least committed to staying) or a click to reveal (they choose to unlock rather than the page deciding for them). See time-on-page vs. click-to-unlock gating for the full trade-off between the two.

Scroll-based gating usually isn't the right fit here, since a visitor can sit and watch an embedded video without scrolling the page at all.

What to put above the gate

A short summary of what the webinar actually covers, three or four concrete takeaways rather than a vague "learn how to grow your business" line, and who it's for. That's enough to prove the recording is specific and worth the time, without giving away the content itself. Skip a long transcript excerpt above the gate, it undercuts the reason to watch the actual replay.

After the unlock

Once the form is submitted, the replay plays right there on the same page, no separate download link or second inbox trip required. If you'd rather send people to a dedicated player page or your own video host instead, redirect-after-submit covers when that's the better call. Either way, what to show right after someone submits their email still applies: confirm it worked, get them to the video fast, and give them one clear next step.

FAQ

Can I gate a video hosted somewhere else, like YouTube or Vimeo?

Yes, embed it in the content block the same way you would any other video, and the gate sits in front of the block, same mechanic as gating text or an image.

What if the webinar was live and I only have a raw recording?

A short written summary above the gate matters more, not less, for a raw, unedited recording, since it does the work a polished intro would otherwise do in setting expectations.

Does gating hurt attendance for a future live session promoted the same way?

No, they're different assets. A gated replay captures leads from people who missed the live session or found it later; promoting a future live session is a separate call to action you can still run alongside it.

Ready to gate your first replay? Start from the webinar replay template, free.