How to use this cheat sheet
Offer this to first-time founders who get lost in metric jargon. Each metric has one line on what it is and one on how to work it out.
What is inside
- At a glanceMRR
- RevenueMonthly recurring revenue.
- CustomersThe share of customers who cancelled in a period.
- Cost and paybackCustomer acquisition cost.
- Growth and cashThis month's MRR minus last month's, divided by last month's.
- A worked exampleRound numbers only, to check your method.
- What to track firstBefore any paying customers
- Vanity or vital?Total sign ups
Three title ideas for your own version
- SaaS metrics in plain English
- The founder's metrics cheat sheet
- 22 SaaS numbers explained
Where to promote it
- X
- indie founder communities
- newsletter swaps
Which SaaS metrics should a founder track first?
Early on, watch monthly recurring revenue and churn. Add customer acquisition cost once you have a repeatable way to win customers.
Make this cheat sheet your own
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