Email Sequence for Health and Wellness Coaches: A Welcome Series to Copy

A welcome series for health and wellness coaches is a short run of emails, sent automatically after someone downloads your lead magnet, that introduces you, delivers what you promised and invites the subscriber to take a small next step. The series below has six emails and a re-engagement email for people who go quiet. Copy the wording, replace the brackets and adjust the tone so it sounds like you.

This is general communication advice, not medical guidance. Health and wellness coaches should avoid promising results, avoid diagnosing or treating conditions and point readers to a qualified professional for medical questions. The copy below follows that approach, and you should check it against the rules for your region and your qualifications.

How the series is organised

Send the first email as soon as the person joins, then space the others out. A rhythm of one email every two days for the first week and then every few days works for many coaches, but choose a pace you can keep. When someone books, our discovery call checklist helps you prepare, and the coaching session template gives each session a structure.

Email	Timing	Purpose
1. Welcome and delivery	Immediately	Deliver the lead magnet and set expectations
2. Your story	Day 2	Build trust
3. One useful idea	Day 4	Teach something small
4. A common struggle	Day 6	Show you understand the reader
5. How I work	Day 8	Explain your approach and invite a conversation
6. A gentle invitation	Day 11	Offer a next step

Email 1: welcome and delivery

Subject: Your [name of lead magnet] is here

Hi [First name],

Thank you for joining. Here is your [name of lead magnet]: [link].

I am [Your name], a [type of coach] who works with people on [focus area, such as building routines around food, movement or rest]. Over the next couple of weeks I will send you a few short emails with ideas you can try at your own pace.

To get started, I would love to know one thing: what made you download this? Just hit reply. I read every message.

[Your name]

This email is for general information and is not medical advice.

Email 2: your story

Subject: Why I do this work

Hi [First name],

A quick introduction. Before I became a coach, I was [brief, true description of your background]. What changed things for me was [honest reflection, with no promises about what it will do for the reader].

That experience is why I now work with [type of client]. I do not have a secret method. I help people think through what works in their own life and build habits they can keep.

What is one thing you would like to feel differently about in the next few months? Reply and tell me if you like.

[Your name]

Email 3: one useful idea

Subject: A small idea for this week

Hi [First name],

Here is one idea that clients often find easy to try: [simple, non-medical habit, such as writing down the time you plan to stop work each evening, or placing a water bottle where you can see it].

It is small on purpose. Big plans tend to be forgotten by Wednesday, while a small action is easy to repeat.

If you try it, I would like to hear how it goes. If it does not suit you, that is useful information too.

Everyone's circumstances differ, and if you have a health condition, please speak to your doctor or another qualified professional before changing your routine.

[Your name]

Email 4: a common struggle

Subject: If this sounds familiar

Hi [First name],

People often tell me some version of this: "[quote or paraphrase of a common frustration, such as 'I start strong and then life gets busy']".

If that is you, you are not doing anything wrong. Life is full, and plans that depend on perfect weeks tend to break. A better question is: what is the smallest version of this I could keep on a bad day?

Think of one answer and write it down somewhere you will see it.

[Your name]

Email 5: how I work

Subject: What working with me looks like

Hi [First name],

You have heard a few ideas from me, so I thought I would explain how coaching with me works.

We meet [frequency] for [length] [online or in person]. In each session we look at what has happened since the last one, choose a small focus and talk through what might get in the way. Between sessions you have [support, such as a short check-in message].

Coaching is not medical care or therapy, and I will always point you to a qualified professional where that is the right place to go.

If you are curious, you can book a free [length] conversation here: [link]. There is no pressure, and we can decide together whether it makes sense.

[Your name]

Email 6: a gentle invitation

Subject: Shall we talk?

Hi [First name],

This is the last email in this short series. I hope something in it was useful.

If you would like support putting these ideas into practice, you can book a conversation with me here: [link]. If now is not the right time, that is fine. You will still receive my [weekly or monthly] note with [type of content].

Thank you for reading.

[Your name]

A re-engagement email for quiet subscribers

If someone has not opened your emails for [90] days, send one message that is easy to answer and easy to ignore. Check your email tool for who counts as inactive.

Subject: Still want to hear from me?

Hi [First name],

I noticed you have not opened my emails for a while. That is completely fine, and inboxes get busy.

If you would still like to hear from me, click here: [link]. If not, you can unsubscribe at the bottom of this email, and there are no hard feelings.

Either way, thank you for being here.

[Your name]

If a subscriber does not respond, remove them from your active list after a second attempt. A smaller list of people who want your emails is easier to work with than a large one that mostly stays silent.

Setting up the series

Write all six emails before you turn the series on, and read them aloud. Add your postal address or other details your region requires, and make sure each email includes a working unsubscribe link in your email tool.

To collect subscribers in the first place, you need a lead magnet people want, such as a short planning sheet or a guide. A branded Gatedleads page can hold it, and the Pro plan can pass new leads to your email tool through Zapier. Gatedleads has email script templates for health coaches if you would like a starting draft. Our post on lead magnets for health and wellness coaches has ideas, and the health and wellness coach templates give you a page to start from.

Frequently asked questions

How many emails should a welcome series have?

Five to seven emails suit many coaches. That gives you room to deliver the lead magnet, tell your story, share useful ideas and make a clear invitation without overwhelming a new subscriber.

Can health coaches make claims about results in emails?

Avoid promising outcomes or making medical claims. Describe what you do and how you work, and refer readers to qualified professionals for medical questions. Check the rules for your region.

When should I send a re-engagement email?

After a subscriber has been inactive for a period you choose, such as 90 days. Send one or two messages and then remove people who do not respond.

What should the first email include?

The thing you promised, a short introduction and one easy question that invites a reply.