How to Send Landing Page Leads to Google Sheets Automatically

Getting new leads into a spreadsheet automatically, rather than copying them over by hand, comes down to one connection: your page's outbound webhook talking to Zapier's Google Sheets action. Here's the exact setup, plus when the manual version is actually the better call.

The automatic version: webhook into Zapier into Sheets

On Gatedleads, Pro pages can set an outbound webhook URL that fires every time someone submits the gate form. Point that webhook at Zapier's "Catch Hook" trigger, then add Zapier's built-in Google Sheets action, "Create Spreadsheet Row", as the next step. Map the fields from the webhook's JSON body (email, name, source, timestamp) to your sheet's columns, and every new lead lands as a new row the moment they convert, no manual export, no copy-paste.

This is the same underlying mechanic covered in sending leads to a CRM without Zapier, just aimed at a spreadsheet instead of a CRM, and using Zapier deliberately here since Google Sheets' own webhook support isn't built for receiving inbound leads directly the way some CRMs are.

What you're actually connecting

The webhook sends a plain JSON body on every submission:

{
  "event": "lead.created",
  "slug": "your-page-slug",
  "email": "lead@example.com",
  "name": "Lead Name",
  "source": "referrer or utm info",
  "createdAt": "2026-09-26T12:00:00.000Z"
}

Zapier's Catch Hook step reads that payload, and the Google Sheets step maps whichever fields you want into columns. No custom code, no spreadsheet script.

The manual fallback: CSV export

If leads don't need to hit the sheet the instant they convert, and a daily or weekly check-in is genuinely fine, CSV export from the dashboard is available on every plan, including free, with zero integration to set up. Export, open in Sheets or Excel, paste in or import. This is the same fallback covered in replacing a Zapier, spreadsheet, and PDF stack, and it's often the right call for a low-volume page where real-time delivery isn't actually worth the setup.

Which one to actually use

Use the Zapier connection if you want the sheet to update itself the moment someone converts, and you're already on Pro for other reasons (custom domain, unlimited pages) so the webhook is available. Use CSV export if the page is free-tier, low-volume, or you just don't want another automation to maintain. Both get the leads into the same spreadsheet, the difference is timing and setup cost, not the destination.

FAQ

Is the webhook available on the free plan?

No, outbound webhooks and Zapier are Pro features. Free-plan pages can still get leads into a spreadsheet via CSV export, just not automatically in real time.

Do I need to know how to code for the Zapier version?

No, Catch Hook and the Google Sheets action are both point-and-click Zapier steps. No custom script required.

Can I send the same leads to Google Sheets and a CRM at the same time?

Not from a single webhook, since a webhook points at one URL. Zapier's own multi-step "fan out" from one trigger to several actions is the way to do that, one Catch Hook trigger feeding both a Google Sheets step and a CRM step.

If real-time isn't the priority, export leads to CSV is available the moment your first page is live.