Product launch checklist
Checklist for software companies
For anyone who sells to software companies and wants founders and product teams on their list.
Benchmark report
How does your free trial compare?
How to use this benchmark report
Share it with founders who ask about conversion. They find the stage where most people drop away.
What is inside
The headline rangesSign up to first use
What each stage tells youSign up to first use. Whether the first screen is clear and the welcome email lands.
Ranges by kind of trialNo card needed
What moves each stageFirst use
A plan to fix the weakest stageFurthest below the range.
Before you compareThree months of data: Not one week.
Three title ideas for your own version
How does your free trial compare?
The free trial benchmark
Is your trial to paid rate good?
Where to promote it
Your newslettera LinkedIn post for foundersa reply to a lead who asks about conversion
What goes in a free trial benchmark?
Headline ranges by stage, ranges by kind of trial, what moves each stage and a plan to fix the weakest.
Make this benchmark report your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
More for software companies
The same audience, 14 other formats.
Plain English glossary of product terms
Cheat sheet for software companies
For anyone who sells to software companies and wants founders, product managers and buyers on their list.
Free trial email templates
Email scripts for software companies
For anyone who sells to software companies and wants founders and growth teams on their list.
First week customer onboarding guide
Guide for software companies
For anyone who sells to software companies and wants founders and customer success teams on their list.
Pricing page copy template
Template pack for software companies
For anyone who sells to software companies and wants founders and marketers on their list.
Outage and incident message swipe file
Swipe file for software companies
For anyone who sells to software companies and wants founders, support leads and engineers on their list.
Buyer's guide to choosing business software
Buyer's guide for software companies
For anyone who sells to software companies and wants founders to be chosen on fit and honest terms, not on the longest feature list.
Free trial, freemium or demo decision guide
Decision guide for software companies
For anyone who sells to software companies and wants founders who have not yet decided how to let people try their product.
Sign up mistakes list
Mistakes list for software companies
For anyone who sells to software companies and wants founders to fix the errors that lose people before they start.
Sign up to first renewal roadmap
Roadmap for software companies
For anyone who sells to software companies and wants founders and customer teams who want to keep the customers they have won.
Free trial case study
Case study for software companies
For anyone who sells to software companies and wants product teams worried about trial conversion on their list.
Free trial scorecard
Scorecard for software companies
For anyone who sells to software companies and wants product teams unsure why trials do not convert.
Churn cost worksheet
Worksheet for software companies
For anyone who sells to software companies and wants teams to see what churn really costs.
Spreadsheets or software comparison
Comparison for software companies
For software companies that want buyers to see where their product fits before a demo.
More benchmark reports
The same format, written for 4 other niches.
Email marketing benchmark
Benchmark report for marketing agencies
For marketing agencies that want small businesses to judge their email results against a fair range.
Time to hire benchmark
Benchmark report for recruiters
For recruiters who want small employers to see how their hiring speed compares.
Day rate benchmark for independent consultants
Benchmark report for consultants
For consultants and their clients who want a fair yardstick for consulting fees.
Rental performance benchmark for letting agents
Benchmark report for letting agents and property managers
For letting agents who want landlords to see how their property performs against a fair range.
Pick one, change the words, publish.
Free to start. No credit card.