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Worksheet

What losing customers costs you each year

How to use this worksheet

Share it with teams who track sign ups more closely than churn. Seeing the yearly cost makes it real and opens a conversation.

What is inside

Work out your figurePaying customers
Why customers leaveNever got started: The first weeks went badly.
Ways to keep more customersBetter onboarding
If the figure is largeLook at the first month. Early churn is usually onboarding.
Using your figurePut in your rough figures.

Three title ideas for your own version

What losing customers costs you each year
The churn cost worksheet
Work out what churn costs your software

Where to promote it

Product communitiesfounder newslettersLinkedIna follow up message after a first call

What goes in a churn cost worksheet?

A calculator for customers and revenue lost each month and over a year, then why customers leave, ways to keep them and a plan for the next month.

Make this worksheet your own

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