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Worksheet

What a new customer costs you

How to use this worksheet

Send it to owners who judge marketing by the monthly bill. A cost per customer next to a customer's value changes how they see spend.

What is inside

Work out your figureMarketing spend last month
The costs to includeAdvert spend: Every platform, not only the main one.
How to work out a customer's valueRepeat purchases
Lowering the costKeep in touch with past customers. They buy again for almost nothing.
Using your figurePut in last month's figures.

Three title ideas for your own version

What a new customer costs you
The cost per customer worksheet
Work out what your marketing really earns

Where to promote it

LinkedIn postsyour newslettera follow up email after a first calllocal business groups

What goes in a cost per customer worksheet?

A calculator for the cost of each new customer and what is left from their spend, then the costs to include, how to value a customer and how to lower the cost.

Make this worksheet your own

The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.

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