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Case study

How a garden centre filled its weekends from one email list

How to use this case study

Send it to local owners who have spent on adverts and seen little back. It shows how you plan and measure, which a proposal cannot.

What is inside

Where the business stoodThe garden centre spent most of its marketing budget on social adverts.
How the plan ranAsk buyers for their email for a seasonal planting guide.
What made the emails workUseful first: Each email led with what to plant or do that week.
The resultsPeople on the email list
What any local business can copyCollect emails where you sell: With a useful reason to sign up.

Three title ideas for your own version

How a garden centre filled its weekends from one email list
From costly adverts to a busy list: one client's story
What changed when a local business stopped chasing new followers

Where to promote it

LinkedIn postslocal business groupsyour website's work pagea follow up email after a first call

What goes in a marketing agency case study?

One client from start to finish: where the business stood, what was going wrong, how the plan ran, what made it work, the results and what other owners can copy.

Make this case study your own

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