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Case study

How one teacher sold forty places before recording a lesson

How to use this case study

Share it with experts who are thinking about a first course. It shows a safer way to launch, and the help you give along the way.

What is inside

Where she startedThe teacher had taught piano for twelve years and had a small following of adult learners online.
The test that came firstPiano for adults who had stopped as children.
How the launch ranA free live lesson: Showing the first part of her method.
The first cohortPlaces sold
What any first time course creator can copyNarrow the idea: Who exactly is it for.

Three title ideas for your own version

How one teacher sold forty places before recording a lesson
Selling a course before you build it: one story
From an idea to a full first cohort

Where to promote it

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What goes in a course launch case study?

One launch from start to finish: where the creator started, the test that came first, how the launch ran, the first cohort and what other first time creators can copy.

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