Format

Case study lead magnet templates

A case study tells the story of one client: where they started, what you changed and what happened. It shows your method at work, which a list of services cannot. Swap in a real story, with your client's permission, and publish it.

22 templates

Year end case study

Case study for accountants

For accountants who want to win owners who dread year end and are still sending a bag of paper every January.

Operations case study

Case study for consultants

For consultants who want to win projects with owners and managing directors who know something is wrong but cannot see where.

Stalled listing case study

Case study for real estate agents

For agents who want to win instructions from sellers whose home is listed with someone else and not selling.

Hiring case study

Case study for recruiters

For recruiters who want to win small and growing employers that have tried to hire on their own and struggled.

Design project case study

Case study for freelancers

For freelance designers who want to win small business owners who know their look is tired but are nervous about paying for design.

Course launch case study

Case study for course creators

For course coaches who want to reach experts thinking about their first course and afraid of building something nobody buys.

Client case study for fitness coaches

Case study for fitness and nutrition coaches

For fitness coaches who want to reach busy people who have started and stopped training many times.

Email marketing case study

Case study for marketing agencies

For marketing agencies who want to win local businesses that have spent on adverts and seen little back.

Owner handover case study

Case study for business coaches

For business coaches who want to reach owners who feel the business cannot run without them.

Engagement case study

Case study for fractional executives

For fractional leaders who want to win founders that have outgrown their numbers but cannot yet afford a full time hire.

Book launch case study

Case study for authors

For authors and author coaches who want to show writers how a reader list is built before a book comes out.

Business shoot case study for photographers

Case study for photographers and videographers

For commercial photographers who want to win small businesses that have been getting by with phone photos.

Local SEO case study for SEO consultants

Case study for SEO and content consultants

For SEO consultants who want to win local businesses that rely on word of mouth and are hard to find online.

Better sleep case study

Case study for health and wellness coaches

For wellness coaches who want to reach busy people who feel tired all the time and do not know where to start.

New manager case study

Case study for leadership coaches

For leadership coaches who want to reach new managers and the people who sponsor their coaching.

Close rate case study

Case study for sales coaches

For sales coaches who want to reach founders and small teams who get meetings but struggle to close.

Staff turnover case study

Case study for HR consultants

For HR consultants who want to reach owners of small firms who keep losing staff and hiring again.

Ransomware recovery case study

Case study for IT consultants

For IT consultants who want to reach owners of small offices who think backups are already handled.

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