The book launch checklist
Checklist for authors
For authors and ebook sellers who want a launch that keeps selling after the first week.
Case study
How a first novel found five hundred readers before launch
How to use this case study
Share it with writers planning a first book. It shows how a reader list is built before launch, and the help you can give.
What is inside
Where the author startedThe novel was finished and edited, with a cover on the way.
How the list was builtA free first chapter, with a sign up page.
What made readers sign upA chapter that ended on a question: Readers wanted the next page.
The resultsReaders on the list
What any first time author can copyStart six months out: Readers need time.
Three title ideas for your own version
How a first novel found five hundred readers before launch
From no readers to a waiting list: one launch story
What changed when an author built a list before the book
Where to promote it
Instagram and Threads postswriting groupsyour newsletterauthor events
What goes in a book launch case study?
One launch from start to finish: where the author started, what was missing, how the list was built, launch week, the results and what other writers can copy.
Make this case study your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
More for authors
The same audience, 12 other formats.
Book description formulas: a cheat sheet
Cheat sheet for authors
For authors who find their book description harder to write than the book.
Reader email templates
Email scripts for authors
For authors who have readers on a list but rarely write to them.
Sell your book after launch week: a guide
Guide for authors
For authors and ebook sellers whose sales spike at launch and then fade.
The author media kit template pack
Template pack for authors
For authors who want more interviews, guest spots and partnerships.
Bookshop and library notes swipe file
Swipe file for authors
For authors who want to see their book in a local shop or library and are unsure how to ask.
Buyer's guide to choosing a book editor
Buyer's guide for authors
For authors who want to hire an editor or a publishing service without being overcharged or misled.
Kindle exclusive or wide decision guide
Decision guide for authors
For authors who sell ebooks and are unsure whether to keep them with one shop or sell them in many.
Author website mistakes list
Mistakes list for authors
For authors who have a website and are not sure why visitors leave without buying or joining the list.
First draft to final manuscript roadmap
Roadmap for authors
For authors who have typed the end and do not know what to do with the draft next.
Manuscript readiness scorecard
Scorecard for authors
For authors, editors and writing coaches who want to help writers judge when a manuscript is ready for paid help.
Book break even worksheet
Worksheet for authors
For authors and publishing coaches who want to help writers plan the money side of a self published book.
More case studies
The same format, written for 21 other niches.
Stalled listing case study
Case study for real estate agents
For agents who want to win instructions from sellers whose home is listed with someone else and not selling.
Year end case study
Case study for accountants
For accountants who want to win owners who dread year end and are still sending a bag of paper every January.
Pension consolidation case study for financial advisers
Case study for financial advisors
For advisers who want to reach people in their fifties with several old workplace pensions and no clear picture of them.
Operations case study
Case study for consultants
For consultants who want to win projects with owners and managing directors who know something is wrong but cannot see where.
Hiring case study
Case study for recruiters
For recruiters who want to win small and growing employers that have tried to hire on their own and struggled.
Design project case study
Case study for freelancers
For freelance designers who want to win small business owners who know their look is tired but are nervous about paying for design.
Course launch case study
Case study for course creators
For course coaches who want to reach experts thinking about their first course and afraid of building something nobody buys.
Client case study for fitness coaches
Case study for fitness and nutrition coaches
For fitness coaches who want to reach busy people who have started and stopped training many times.
Email marketing case study
Case study for marketing agencies
For marketing agencies who want to win local businesses that have spent on adverts and seen little back.
Owner handover case study
Case study for business coaches
For business coaches who want to reach owners who feel the business cannot run without them.
Engagement case study
Case study for fractional executives
For fractional leaders who want to win founders that have outgrown their numbers but cannot yet afford a full time hire.
Business shoot case study for photographers
Case study for photographers and videographers
For commercial photographers who want to win small businesses that have been getting by with phone photos.
LinkedIn client case study for LinkedIn creators
Case study for linkedIn creators and ghostwriters
For LinkedIn ghostwriters and creators who want to win founders that post now and then and see nothing back.
Debt free case study for finance educators
Case study for finance and money educators
For money educators who want to reach people who feel stuck paying the minimum on their cards.
Local SEO case study for SEO consultants
Case study for SEO and content consultants
For SEO consultants who want to win local businesses that rely on word of mouth and are hard to find online.
Career change case study for career coaches
Case study for career and executive coaches
For career coaches who want to reach professionals who have applied for months and heard nothing back.
Better sleep case study
Case study for health and wellness coaches
For wellness coaches who want to reach busy people who feel tired all the time and do not know where to start.
New manager case study
Case study for leadership coaches
For leadership coaches who want to reach new managers and the people who sponsor their coaching.
Close rate case study
Case study for sales coaches
For sales coaches who want to reach founders and small teams who get meetings but struggle to close.
Staff turnover case study
Case study for HR consultants
For HR consultants who want to reach owners of small firms who keep losing staff and hiring again.
Ransomware recovery case study
Case study for IT consultants
For IT consultants who want to reach owners of small offices who think backups are already handled.
Pick one, change the words, publish.
Free to start. No credit card.