The book launch checklist
Checklist for authors
For authors and ebook sellers who want a launch that keeps selling after the first week.
Scorecard
Is your book ready for an editor?
How to use this scorecard
Share it with writers thinking about paying for editing. Their answers show what to do first, which gives you a useful first conversation.
What is inside
Score your draft
Why each question mattersA finished draft
Do these before you book an editorFinish the draft: Every chapter.
Worth doing while you waitWrite your one sentence. Then a short paragraph about the book.
Your plan to editor readyFinish the draft and put it away for two weeks.
Three title ideas for your own version
Is your book ready for an editor
The manuscript readiness scorecard
Score your draft in two minutes
Where to promote it
Writing groupsInstagram and Threadsyour newslettera link in your email signature
What goes in a manuscript readiness scorecard?
Ten quick questions on the draft, revisions, readers, length and budget, a score out of twenty, what the score means, the quickest fix for each point and a plan to editor ready.
Make this scorecard your own
The sample above is a real page. Press Use this template, sign up, and it appears in your account with this text and look, ready to edit. Change the words, add your own details and publish it.
Built with Gatedleads, the quickest way to turn a page like this into a lead magnet that collects emails.
More for authors
The same audience, 12 other formats.
Book description formulas: a cheat sheet
Cheat sheet for authors
For authors who find their book description harder to write than the book.
Reader email templates
Email scripts for authors
For authors who have readers on a list but rarely write to them.
Sell your book after launch week: a guide
Guide for authors
For authors and ebook sellers whose sales spike at launch and then fade.
The author media kit template pack
Template pack for authors
For authors who want more interviews, guest spots and partnerships.
Bookshop and library notes swipe file
Swipe file for authors
For authors who want to see their book in a local shop or library and are unsure how to ask.
Buyer's guide to choosing a book editor
Buyer's guide for authors
For authors who want to hire an editor or a publishing service without being overcharged or misled.
Kindle exclusive or wide decision guide
Decision guide for authors
For authors who sell ebooks and are unsure whether to keep them with one shop or sell them in many.
Author website mistakes list
Mistakes list for authors
For authors who have a website and are not sure why visitors leave without buying or joining the list.
First draft to final manuscript roadmap
Roadmap for authors
For authors who have typed the end and do not know what to do with the draft next.
Book launch case study
Case study for authors
For authors and author coaches who want to show writers how a reader list is built before a book comes out.
Book break even worksheet
Worksheet for authors
For authors and publishing coaches who want to help writers plan the money side of a self published book.
More scorecards
The same format, written for 21 other niches.
Buyer appeal scorecard
Scorecard for real estate agents
For agents who want to meet homeowners months before they list, while they are still getting the home ready.
Year end readiness scorecard
Scorecard for accountants
For accountants who want to reach owners in the months before year end, while there is still time to get the books in order.
Retirement readiness scorecard for financial advisers
Scorecard for financial advisors
For advisers who want to meet people in the ten years before they retire, while there is still time to change the outcome.
Operations health scorecard
Scorecard for consultants
For consultants who want to meet owners of growing businesses before the problems turn into a crisis.
Hiring health scorecard
Scorecard for recruiters
For recruiters who want to reach small employers before their next hire goes wrong.
Brand scorecard for freelance designers
Scorecard for freelancers
For freelance designers who want to meet small business owners who suspect their look is holding them back.
Course idea scorecard
Scorecard for course creators
For course coaches who want to meet experts at the moment they are deciding whether to build a course.
Training habit scorecard for fitness coaches
Scorecard for fitness and nutrition coaches
For fitness coaches who want to reach people who keep starting and stopping their training.
Marketing readiness scorecard
Scorecard for marketing agencies
For marketing agencies who want to reach owners before they spend more on marketing that is not set up to work.
Owner dependence scorecard
Scorecard for business coaches
For business coaches who want to reach owners who feel stuck doing the work instead of running the business.
Fractional readiness scorecard
Scorecard for fractional executives
For fractional leaders who want to reach founders who are unsure whether part time senior help would work for them.
Business photo scorecard for photographers
Scorecard for photographers and videographers
For commercial photographers who want to reach owners who are not sure whether their photos are holding them back.
LinkedIn results scorecard for LinkedIn creators
Scorecard for linkedIn creators and ghostwriters
For LinkedIn ghostwriters and creators who want to reach founders and consultants whose posts are not bringing in work.
Money habits scorecard for finance educators
Scorecard for finance and money educators
For money educators who want to help people see where their money habits stand without judgement.
Search basics scorecard for SEO consultants
Scorecard for SEO and content consultants
For SEO consultants who want to reach owners who are not sure why their website brings in so few visitors.
CV readiness scorecard for career coaches
Scorecard for career and executive coaches
For career coaches who want to reach job seekers who send applications and hear nothing back.
Daily habits scorecard
Scorecard for health and wellness coaches
For wellness coaches who want to help people see where their habits stand without judgement.
Team clarity scorecard
Scorecard for leadership coaches
For leadership coaches who want to reach managers who feel their team is busy but not moving forward.
Sales pipeline scorecard
Scorecard for sales coaches
For sales coaches who want to reach founders and sales leads whose numbers swing from month to month.
HR basics scorecard
Scorecard for HR consultants
For HR consultants who want to reach owners of small firms without an HR person.
Cyber readiness scorecard
Scorecard for IT consultants
For IT consultants who want to reach owners of small offices without an IT person.
Pick one, change the words, publish.
Free to start. No credit card.